Creative Producer

︎ Creative Producer



DMA’S Appointment


DMA’S
Appointment (2020)


‘Appointment’ is a beautiful turning point in the DMA’S third studio album, ‘The Glow’. A more reserved and poignant track about waiting for the one you love, drawn from Mason’s early memories.



Co-directed with Patrick Santamaria, we drew from Mason’s sentiment thinking of a way to visualise how we recall memories. The bittersweet feeling of reminiscing, but not quite catching the full details of your past. As we grow older, these become more disjointed, jumbled– becoming a reel of past and present. 

“The lyrics are about an early memory and these visuals 100% capture what’s meaningful about the song… it’s archival, nostalgic and romantic.”
– Matthew Mason, DMA’S



This concept reminded us of how VHS tapes and film would warp and scratch overtime, skipping and jumping through recordings and movie scenes. This comparison felt truly fitting as a visual medium for memory.

Directing the team, archival 8mm film was sourced, scanned, projected and animated over for a whimiscal, frenetic visual language.



Credits
Directed by
Eva Li
Patrick Santamaria

Animated by
Jenny Kim
Billy Ryan

Footage shot by
Adam ‘Rudy’ Udovich
DMA’S
Rosemary Fitzgerald


Found Footage by
Oliver Workman
Ollie
taspaul
timmy6cavs

Developed and scanned by
Nanolab




Mark

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Productions
& Personal Exhibitions
Off The Beaten Path
Babe & Friends
Babekühl Book Launch
Beijing Design Week (2017)
Wish You Were Here at Goodspace Gallery
Zine-o-matic 2019